Looking for an affordable way to market your website or Etsy store?  Want to earn some extra dollars and cents by sponsoring smaller businesses? Check out Project Wonderful!

I’ve been a member for a few years now, and I can tell you that I’ve found some awesome people this way.  One of my first Etsy Spotlights was actually a Project Wonderful find!

So what is Project Wonderful?

The About page does a good job of explaining it:

Step 1: You tell us how much a day’s advertising is worth to you.
Step 2: That’s it! There’s no step 2.

Let’s say you’re an advertiser, and you want to put your ad on a site. To do this, you place a bid in that site’s auction, which is done by telling us what you want to pay, and when you want to pay it.

Our system examines all bids, every second of every day. If you’re the person willing to pay the most at that moment, your ad is displayed on the site! It’s as easy as that. You’re only charged for the time in which your ad is the high bidder – and all charging is done to the nearest second. On top of all that, our system ensures that you always pay only what’s necessary to win the auction, and not a penny more. You’re always getting advertising for the cheapest price available.

You can change your maximum bid, or cancel it entirely, at any time. And we provide full performance tracking for your bid (displays, unique viewers, clicks, effective cost-per-click and cost-per-display rates, and more).

The best thing about Project Wonderful (in my mind at least) is that you can bid as high or as low as you want.  I have gotten some free advertising by bidding $0.00, which is pretty cool.  The only downfall is that when you bid low, you are limited to only 2 days instead of the standard 30.  All it really means is that you have to go in and re-bid more often, which is okay with me.  I mean, working a little harder for free ads?  Not a big deal.  I have also placed ads on my site from time to time so that others can advertise for free (or cheap) on my site too.  It’s really a win-win situation.

More from the Project Wonderful About page:

As a publisher, you decide how and where want ads to appear on your site. You can choose the type of ads you want (graphical, text, animated, static) and their size (banner ads, skyscraper ads, and so on). Once you’ve added our code to your site, the auction has begun!

As advertisers bid on your site, you remain in full control. You can decide to approve new ads by hand, or trust members who have bid in the past. You can cancel any ad you don’t like, and it’s gone within the second.

Every second that someone is a high bidder on your site, you’re earning funds that go directly into your account: funds that you can spend advertising your own site, or that you can take out as soon as you’ve earned at least $10. And you have access to the same performance data that advertisers can see, so you know how well your site is performing for your advertisers.

Have you used Project Wonderful to advertise? Do you have ads on your site?  Please leave your feedback in the comments!


The Project Wonderful links in this post are affiliate links.  If you sign up and bid on advertising, I will earn a small commission.

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