The other day, my aunt and I visited her local White House Black Market, drawn in by a fabulous 50% off sale sign (always a good thing at WH BM!)
We spent about a half of a second admiring the items in the front of the store before we were accosted by a pushy sales rep. “Are you ladies looking for anything in particular?” We responded that no, we were just looking around. She persisted, bringing us to the “new items” that she could sell “for us” but aren’t really available yet. I was trying to make my way to the sale section, but she kept looking at me, all the while talking about how fabulous this particular red ruffled shirt would look with jeans or with a skirt for a Christmas party. I appreciated the effort but it was clear that I wasn’t interested.
I made my way back to the sale section, thinking that my aunt was right behind me. No, the sales rep had targeted her and was bringing her back into the front to show her something or the other. When I realized it (and after I’d found a cute polka dot tank top for $20), I returned to the front of the store to rescue her. The sales rep would not let up though, talking about my aunt’s wedding ring (which had been my grandmother’s) and asking to see it. She compared it to her own ring, which she had coincidentally lost while washing her horses. She was obviously fishing for us to ask questions about herself – but we did not bite. After a tedious conversation about “Don’t ever take that ring off! Trust me!” and “I have horses, aren’t I special?”, we finally made our way to the checkout.
As soon as my aunt and I got out of the store, she turned to me and said, “I didn’t like her” – took the words right out of my mouth! She was way too pushy and clingy. Let the customers browse on their own. Let them ASK for help. Be friendly but not overbearing.
I wasn’t going to share this experience, but I realized that the same thing happened to me at my own local WH BM. I think it must be some sort of sales ploy for them. I guess it must work with some people, because they are really hard selling and do not let up. It makes me just want to avoid the stores altogether.
Have you had this experience at White House Black Market or is it just me?