As a business, there’s probably nothing worse than being unavailable when customers want to buy. If you tried to shop the 50% off + free shipping Cyber Monday sale at Ann Taylor or LOFT, you know what I’m talking about. Every time I checked either website on Monday, it was down. It remained slow (and at times, unresponsive) for the next couple days while the sale was extended through Wednesday.
Now that it’s Thursday and the sale has passed, Ann Taylor posted the following note on their Facebook page:
A Note From Us, To You…
This past Cyber Monday we launched a 50% off promotion which generated an unprecedented response. This made our website slow and at times, impossible to shop. When we extended the offer to give you a chance to complete your orders, we encountered many of the same issues. We’re sincerely sorry.
Our clients are always our first priority. We’ve read each and every Facebook post and truly value your comments regarding this event. We want you to know this isn’t the quality of experience we want to offer you and we’re making every effort to fine-tune our sites so we can give you the best online shopping experience possible. This is our ongoing commitment to you.
We are thankful for your business and continued loyalty. To make it up to you, we will be giving you a special offer. Please check back in tomorrow, when we will be posting all the details.
I guess it’s better than nothing. I don’t remember Target issuing this kind of apology after the Missoni Fail of September 2011.
What do you think? Is this enough of an apology? Were you impacted by the outage?