In case you missed it, J.C. Penney is going through a big image change. With the help of their (ex-Apple retail exec) CEO Ron Johnson, they’ve restructured their stores to try to appeal to a younger, more fashionable demographic and invested in reaching out to bloggers for a bigger social media impact. So far, I think they’ve done a pretty good job. I’m certainly more interested in what JCP stores have to offer. (And it’s not just me. The numbers tend to agree.)
A recent commercial promises that everything’s changing on February 1. Have you seen it?
I, for one, am completely sick of the ridiculous promotions – I get literally hundreds of emails per day from retailers promising “the biggest sale of the year” or “prices so low you won’t believe it,” – so suffice to say, I am excited to see how J.C. Penney changes things up. I miss the days of semi-annual sales that were actually semi-annual instead of every freakin’ day.
What do you think? Is this going to change how retailers run sales?